Autostrada Brescia Padova is active on its social networks to offer to car and motor drivers a communication and an awareness campaign on the main issues related to road safety.
The heart of the project are clear and direct messages that infuse themes such as safe driving, no alcohol, yes to seat belts and much more, such as how to deal with sudden-onset sleep and helmet use (for those who go on a motorcycle).
The main purpose is to maintain a high level of attention, increasing information on public opinion on the risks related to the use of vehicles and on the importance of respecting road regulations.
Autostrada Brescia Padova is a part of A4 Holding, for which road safety has always been a priority: for this reason there are a lot of specific online initiatives that are active. The social network projects started in 2018 with the inauguration of a security campaign associated with the hashtags #usalatesta #lasicurezzaprimaditutto and it was developed in 2019 with a further study of the visual format. The campaign is declined for truck drivers to a specific Facebook page named Autoparco Brescia Est.
2019 was also the year of the #illuminati and #theblackout hashtags, launched in relation to the impactful campaign spread on social channels, created to make young people aware of the risks of driving after consuming alcohol or other drugs.
Here are some social channels we use to communicate to drivers: